The Greenwood property will be a host of all things creative--from pottery to woodworking, gardening and song-writing. Because of it's many facets, it was important to create a logo that is versatile and not too specific to one area of the property. Because of this, I created the main logo, but then broke out the 'G' and 'W/leaf combo' to be a sub-mark to the main brand. Without being too literal, it was important this brand gave a feeling of growth and nature, because the Greenwood property is covered with trees shooting upward--both representing the growth of those who go there, as well as the deep roots from the past.