The Greenwood

Project Brief
Create a logo that represents the vision and purpose of the Greenwood property, all-the-while maintaining subtle nuances to it's history.
Keywords
place for people, discovery, & healing; space for dreaming with endless possibility; rooted deeply with upward growth; individuality within community; creativity without boundaries; honoring heritage & developing destinies.
Concept
Combine a leaf with an art-nouveau-esque font to represent the history and feeling of growth that resounds on the Greenwood property.

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The way the 'W' and 'O' interact gives nuance to growth and gathering by breaking the mold of the normal structure of this font.
The Greenwood property will be a host of all things creative--from pottery to woodworking, gardening and song-writing. Because of it's many facets, it was important to create a logo that is versatile and not too specific to one area of the property. Because of this, I created the main logo, but then broke out the 'G' and 'W/leaf combo' to be a sub-mark to the main brand. Without being too literal, it was important this brand gave a feeling of growth and nature, because the Greenwood property is covered with trees shooting upward--both representing the growth of those who go there, as well as the deep roots from the past.