A spark is something that activates inspiration. It's a catalyst for the beginning of change.
As a group that would help cities thrive, the client needed a simple design that could be broken out into various aspects of the organization. To accomplish this, we attributed a 5-color palette, with the focus on the Spark 'A'. Each color represents a different aspect of the organization and was chosen to look good all together, but also be different enough in the range that it would still be strong as a stand alone logo. It was important that the lines of the 'A' felt like they're shooting out, just like the ignition of a spark.