Samuel's logo is one major juxtaposition of elements. It can be likened to an elephant that is bold and strong, yet carries a love and soft heart. Samuel needed a logo that was bold enough to stand alone, yet was also approachable with it's soft curves and corners. This mark represents the wholeness of the S, L, and G coming together to form an elephant, just like Samuel's life mission to create wholeness within himself and for those around him--whether that's through his mind, body, and spirit, or through hobbies such as photography, fitness, or journal-making.