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Anazao, being a gym who focuses on community, needed marketing materials that represented the community in an honest yet professional manner.
Anazao is a community gym in Medford, OR. Because a large focus is on the community, they are consistently taking photos of the community that attends the gym. Photography played a large role in their print materials, however, the scheduling and class information was just as important. So that the two elements complemented each other, I focused on emphasizing text using their color palette and strategic layouts, while the photos added an interesting backdrop to each design. Because they are an unconventional gym, I had the freedom to mix modern layouts throughout each print item.